04-12 Photography Standard

Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage images to market products and services.

Description: The intent of this standard is to define the industry’s best practice as it relates to the creation and usage of images within a specific company and / or among multiple supply chain member companies for a common project. The primary benefit of this project is increase the overall quality of product imagery as compelling content drives product sales and company revenue. Conversely, if product imagery is poorly crafted, it can silently cost business and market share.


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