06-13 SKU Relationship Standard

The establishment of a common set of best practices for the use of cross-sell and up-sell strategies on a customer website creates value and consistency for the industry and a better shopping experience that anticipates consumer needs and increases basket size with relevant products.

Audience: Manufacturers, when identifying their cross-sell and up-sell items for each SKU carried at wholesalers, will enable this related data to flow through to 3PVs and dealers using wholesaler content. Retailers and office superstores that support the upload of related SKUs will also benefit by accepting and loading this content from manufacturers.

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