11-14 Synchronization of Image Standard

Images are required to convey relevant information. Consumers are predominately conducting product and services research on-line.  With the time pressures placed on all stakeholders in the path to purchase and the desire for easier consumption of information, images will increase end-user engagement, increase sales and reduce returns. This standard will assist members in the creation of images meeting industry specifications and best practices.  

Audience:  Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage images to market products and services on your own sites, through digital marketing and through social media.

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