13-14 Brand Guideline and StandardThe Brand Guidelines and Best Practices was developed to support the critical need for wholesalers, manufacturer representatives, and product information administrators to respect a brand owners copyrights and trademarks to avoid inappropriate representation, and to assure the brand owners’ communications and positioning intent for their brand is maintained as the information is shared/distributed out to a broader audience including (but not limited to) the world wide web and in-print. Click here to view
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