13-14 Brand Guideline and Standard

The Brand Guidelines and Best Practices was developed to support the critical need for wholesalers, manufacturer representatives, and product information administrators to respect a brand owners copyrights and trademarks to avoid inappropriate representation, and to assure the brand owners’ communications and positioning intent for their brand is maintained as the information is shared/distributed out to a broader audience including (but not limited to) the world wide web and in-print.  

By following the Brand Guidelines and Best Practices contained in this document misrepresentation or misuse of brands by non-owners should be limited and it is expected that brand owners can be assured the intention and clarity for their messages to consumers can be maintained.

Audience: Non-Brand Owners including:  Wholesalers, Manufacturer Representatives, Product Information Management and Distribution Teams 

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