15-14 Color Attribute Filtering Standard

By standardizing commonly used colors at the highest level of online site searches, shoppers will more easily find the full assortment of products offered and manufacturers and wholesalers will be better represented in search results. The standard supports preserving “detailed color” names such as army green used for marketing and merchandising purposes and ensuring they appear on product detail pages. Through alignment with its closest “parent color” such as green, the product will be both accurately described and easily found in top level or filtered search results.

Audience: 3PVs, ECI and others, and Dealers managing their own site. Also mass retailer, etailer and office superstore sites.

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