2022 BSA Education Summit
Wednesday, March 23, 2022 | 9:00 am - 12:00 pm ET
Rosen Shingle Creek | Orlando, Florida

Schedule of Events

9:00 a.m. - 10:00 a.m.

Welcome Brunch and Networking
Location: Suwannee 14

10:00 a.m. - 10:10 a.m.

President's Welcome & 2022 Annual Forum Announcements
BSA President: Travis Kaste, 3M
Location: Suwannee 14

10:10 a.m. - 10:15 a.m.

Welcome from the Education Planning Committee & Introductions
Chris Soltwedel, Fellowes
David Risher, Avery 
Location: Suwannee 14

10:15 a.m. - 11:05 a.m.

Faster to Market & More Effective Online
Paul Gatens, Vice President, Marketing, S.P. Richards Company

Gatens will discuss the following topics:

• Getting skus "live" faster
• What does "live" mean?
• Ok it's live, now what?
• What is great content?

Location: Suwannee 14

11:05 a.m. - 12:00 p.m.

Winning the Digital Landscape
How Optimizing Product Content and Speed to Market Drive Conversions
Brian Hayes, Global Account Manager, GfK Etilize

Did you know that only 2.2% of eCommerce visits are converted into purchases? A main differentiator of these purchases lies within the product description section itself. With millions of shoppers online every day, your product listings should not only give necessary product information but tell an encapsulating story. With 20 years of industry knowledge and expertise, GfK can show you how to write that story and increase your speed to market.

Join eCommerce expert Brian Hayes from GfK Etilize to learn why product content optimization is essential to your business and how to implement new practices into your sales strategy.

Location: Suwannee 14

Event Concludes