
2022 BSA Education Summit Wednesday, March 23, 2022 | 9:00 am - 12:00 pm ET Rosen Shingle Creek | Orlando, Florida

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Schedule of Events
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9:00 a.m. - 10:00 a.m.
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Welcome Brunch and Networking Location: Suwannee 14
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10:00 a.m. - 10:10 a.m.
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President's Welcome & 2022 Annual Forum Announcements BSA President: Travis Kaste, 3M Location: Suwannee 14
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10:10 a.m. - 10:15 a.m.
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Welcome from the Education Planning Committee & Introductions Chris Soltwedel, Fellowes David Risher, Avery Location: Suwannee 14
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10:15 a.m. - 11:05 a.m.
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Faster to Market & More Effective Online Paul Gatens, Vice President, Marketing, S.P. Richards Company
Gatens will discuss the following topics:
- Getting skus "live" faster
- What does "live" mean?
- Ok it's live, now what?
- What is great content?
Location: Suwannee 14
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11:05 a.m. - 12:00 p.m.
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Winning the Digital Landscape How Optimizing Product Content and Speed to Market Drive Conversions Brian Hayes, Global Account Manager, GfK Etilize
Did you know that only 2.2% of eCommerce visits are converted into purchases? A main differentiator of these purchases lies within the product description section itself. With millions of shoppers online every day, your product listings should not only give necessary product information but tell an encapsulating story. With 20 years of industry knowledge and expertise, GfK can show you how to write that story and increase your speed to market.
Join eCommerce expert Brian Hayes from GfK Etilize to learn why product content optimization is essential to your business and how to implement new practices into your sales strategy.
Location: Suwannee 14
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12:00 p.m. |
Event Concludes
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