Approved Industry Standards

10-14 Print Cartridge Standard
(Replacing 09-13 Defining a Manufactured Cartridge Standard)

Reduce customer and channel confusion in searching for or describing this category in marketing vehicles such as on-line and in traditional print catalogs. The list of cartridge definitions will aid consumers in identifying and differentiating new cartridges from remanufactured or refilled cartridges as well as OEM (Original Equipment Manufacturer) cartridges from Non-OEM cartridges.

Audience:  Manufacturers, wholesalers, 3PVs, buying groups and all resellers who sell these types of products online.

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11-14 Synchronization of Image Standard

Images are required to convey relevant information. Consumers are predominately conducting product and services research on-line.  With the time pressures placed on all stakeholders in the path to purchase and the desire for easier consumption of information, images will increase end-user engagement, increase sales and reduce returns. This standard will assist members in the creation of images meeting industry specifications and best practices.  

Audience:  Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage images to market products and services on your own sites, through digital marketing and through social media.

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12-14 Infographic Standard

Consumers are predominately conducting product and services research on-line.  With the time pressures placed on all stakeholders in the path to purchase and the desire for easier consumption of information, infographics have become an effective way to convey relevant information, increase end-user engagement, increase sales and reduce returns.

Infographics combine art, images, statistics, information and complex data into a story that is easy consumed by the viewer.  Because this form of digital marketing can be used on desktops and mobile devices and is read by consumers from a variety of demographic backgrounds, infographic designers must create content that combines best practices and common technical specifications to be effective.  This standard will assist members in the creation of infographics.

Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who can leverage infographics to market products and services on your own sites, through digital marketing and through social media.

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13-14 Brand Guideline and Standard

The Brand Guidelines and Best Practices was developed to support the critical need for wholesalers, manufacturer representatives, and product information administrators to respect a brand owners copyrights and trademarks to avoid inappropriate representation, and to assure the brand owners’ communications and positioning intent for their brand is maintained as the information is shared/distributed out to a broader audience including (but not limited to) the world wide web and in-print.  

By following the Brand Guidelines and Best Practices contained in this document misrepresentation or misuse of brands by non-owners should be limited and it is expected that brand owners can be assured the intention and clarity for their messages to consumers can be maintained.

Audience: Non-Brand Owners including:  Wholesalers, Manufacturer Representatives, Product Information Management and Distribution Teams 

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14-14 Video Standard
(Replacing 02-12 Video Standard)

Establish a set of best practices for video production and distribution and provide general technical direction for broad compatibility when videos are shared with downstream partners.

Videos that provide pertinent product details and are shared on the product page can influence a buying decision, ultimately resulting in a better user experience with increased sales and reduced returns.

Audience: Manufacturers producing video as well as 3PV’s, Wholesalers and resellers making video content a part of their overall strategy.

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15-14 Color Attribute Filtering Standard

By standardizing commonly used colors at the highest level of online site searches, shoppers will more easily find the full assortment of products offered and manufacturers and wholesalers will be better represented in search results. The standard supports preserving “detailed color” names such as army green used for marketing and merchandising purposes and ensuring they appear on product detail pages. Through alignment with its closest “parent color” such as green, the product will be both accurately described and easily found in top level or filtered search results.

Audience: 3PVs, ECI and others, and Dealers managing their own site. Also mass retailer, etailer and office superstore sites.

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02-12 Video Standard
(Superseded by 14-14 Video Standard)

Reference description of 14-14 Video Standard

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01-12 Naming Convention Standard

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03-12 Mobile Code Standard

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04-12 Photography Standard

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06-13 SKU Relationship Standard

The establishment of a common set of best practices for the use of cross-sell and up-sell strategies on a customer website creates value and consistency for the industry and a better shopping experience that anticipates consumer needs and increases basket size with relevant products.

Audience: Manufacturers, when identifying their cross-sell and up-sell items for each SKU carried at wholesalers, will enable this related data to flow through to 3PVs and dealers using wholesaler content. Retailers and office superstores that support the upload of related SKUs will also benefit by accepting and loading this content from manufacturers.

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07-13 Keywords Best Practices Standard

Consumers are predominately beginning and refining their search for products and services on-line.  With the continued flow of information and content on-line, consumers are increasingly challenged to cut through the “noise” of this abundance of information and find the product or service that they require.  Understanding how the consumer searches for your products and what key words are used are crucial steps in helping the consumer find your product.

Because Key Words are the common way that search begins, digital marketers must understand the words and phrases that consumers use to find your product or service category and build these words or phrases into your product content and content marketing strategy.  This standard will assist members in the development of their key word search plan.

Audience: Manufacturers, wholesalers, 3PVs, buying groups and dealers who leverage search, SEO, SEM to market products and services through leading search engines (Google, Yahoo, Bing) and on their own sites.

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08-13 Banner Ad Guideline

Wholesalers, 3PVs, buying groups, retailers and office superstores provide banner opportunities that manufacturers can leverage whether part of their customer program, with an investment or value added. By understanding the placements available, each unit’s specs and requirements, how the units are measured to show results, manufacturers can partner with the provider to benefit and grow sales.

Audience: Manufacturers in partnership with wholesalers, 3PVs, buying groups, retailers and office superstores, can leverage banner ad availability and plan for campaigns that raise awareness and boost sales.

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09-13 Defining a Remanufactured Cartridge Standard
(Superseded by 10-14 Print Cartridge Standard)

Reference description of 10-14 Print Cartridge Standard

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BSA Standards Comments
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