(JUNE 15, 2020) - Business products specialist Fellowes Brands has announced a new division, Fellowes Contract Interiors, designed to service the contract furniture market.

The recently launched unit brings together three of the company’s brands – Trendway, ESI and AeraMax Professional – to deliver a unified selling approach into the contract channel. Office well-being firm ESI was acquired by Fellowes in 2017, while modular furniture design company Trendway was purchased last year. AeraMax is Fellowes’ own brand of air purifiers that was introduced about seven years ago.

Leading Fellowes Contract Interiors as President is Mark Rhoades, who previously ran the ESI business.

“Bringing together these great organizations […] allows us to leverage each other’s capabilities, while strengthening our market position,” said Rhoades. “It also allows us to take our partnership with our dealers to the next level as we provide new growth opportunities for their business. Each brand will continue to demonstrate a commitment to delivering the quality, speed and ease that our customers have come to rely on.” - (OPI)