Fellowes Confirms Organizational Changes

(JUNE 18, 2020) - Fellowes Brands has announced a comprehensive channel division structure for its North American business.

Driven by its expansion into multiple channel industries over the past two years, the company said the new structure is designed to enable clarity within its organization, which supports a wide variety of resellers.

The divisions are as follows:

Fellowes Workspace Solutions serves the business products industry through legacy partnerships, including office superstores, business product dealers, e-tailers, mass market resellers, and wholesalers. Beth Wright, VP of Commercialization, North America will continue to lead all customer-facing elements of this division.

Fellowes Contract Interiors will manage the contract furniture industry. This organization has been developed through merging the ESI and Trendway businesses into one functional team under the leadership of Mark Rhoades (President, Contract Interiors) and Rob Day (EVP Commercialization, Contract Interiors). This division will continue to offer its solutions through its trade partners.

Fellowes Curative includes service-oriented business units which provide ergonomic consultative services for corporations. This division consists of Posturite (UK) and Neo Forma (France), which both operate in the European marketplace. The US organization services global contracts which have been established within European customers’ head offices.

“Over the past three years, Fellowes Brands has grown in revenue by 38%, expanding its channel reach along the way. This result is driven by our strategy of reinvention, bringing greater relevance to our business in a rapidly changing world,” commented CEO John Fellowes.

“As Fellowes has continued to broaden its offering and distribution reach, it has been important for us to evolve our organization and go-to-market strategy. This new structure preserves our ability to intimately serve our existing customers, while tapping into the capabilities, solutions and scale across our entire Fellowes Brands global organization.”

The company added that, by way of this channel structure, existing customers will experience no changes in their Fellowes contacts or engagement. - (OPI)