(MARCH 16, 2021) - ECI Software Solutions has announced the appointment of a new Chief Marketing Officer (CMO).

Taking on the role is Adrian van Haaften, a seasoned marketing executive with 20 years’ experience of driving growth and expansion at global software companies. He is no stranger to ECI – in his most recent role at marketing consultancy firm Chief Outsiders, van Haaften acted as a go-to-market and growth advisor at the Texas-based firm.

Now full time with ECI, van Haaften will be responsible for setting ECI’s global marketing and demand generation strategy and overseeing its execution across the Americas, EMEA and APAC regions.

“Adrian brings a wealth of strategic experience in driving global expansion and positioning companies for growth, with a broad understanding of what it takes to build successful, market-leading SaaS organizations at scale,” said new ECI CEO Trevor Gruenewald.

Former CMO Traci Johnson has left the company after 32 years, ECI confirmed. (ECI Software Solutions)